آليات مقترحة لمتطلبات تحقيق التسويق الإلكتروني للخدمات الجامعية بجامعة قناة السويس في ضوء التحول الرقمي

Because the importance of e-marketing in facing contemporary technological challenges; Therefore, all university education institutions in general have sought continuous development and improvement by identifying the gap between all universities and communities, evaluating electronic marketing within them, determining the best practices to achieve it, setting educational policies in the first place, as well as contributing to strengthening relationships and achieving cohesion between society. and Universities.
Therefore, the study aimed to clarify the intellectual framework of electronic marketing for university services in universities, as well as the theoretical foundations of digital transformation. Therefore, it was necessary for the study to attempt to reveal the reality of electronic marketing for university services at Suez Canal University in light of digital transformation, as Suez Canal University is a model for Egyptian universities, as well as ways to Confronting the obstacles facing the achievement of electronic marketing, as well as the requirements for achieving it; Relying on the opinions of some faculty members in some colleges within the university as they are more familiar with that reality; In preparation for drawing the features of the development of this field on objective foundations, and to achieve the objectives of the study, it used the descriptive approach as its method, and used the questionnaire as a tool for the study.
The study reached a set of results, perhaps the most important of which are: Educational institutions - in general and universities in particular - do not differ much from each other in terms of possessing material and human capabilities, but they differ in terms of possessing the capabilities to face the current technological challenges represented in achieving electronic marketing in them. As a result of it being an important and influential element in achieving the efficiency and institutional excellence of university education institutions, it also became clear that there are many obstacles facing universities when they specifically achieve e-marketing, and then build a vision to achieve it in the future as a mechanism to confront contemporary technological challenges in society.