تصور مقترح لترسيخ أخلاقيات الأعمال لرفع القدرة التنافسية للجامعات المصرية

      The contemporary world is witnessing accelerating developments in economic, social, cultural and political systems; the educational system of the twenty-first century has, as a result, been called on to keep pace with this development, which has been accompanied by the intensification of competition among the various institutions, This has led to the emergence of the term "competitiveness", which has increased interest in and talk about it lately. This term, like many terms, has shifted to the field of education, and has become one of the criteria against which the quality of work in educational institutions, including universities, is measured. I have known competitiveness as To create a unique feature that the university excels on competitors, that is, the competitive advantage makes the university unique and distinct from other competitors.                                                                                                                     
     The results of previous studies indicate that Egyptian universities are largely away from global competitiveness, and that there are many obstacles to achieving this, which depend not only on one aspect but also on the core functions of the university, whether in teaching, scientific research or community service.                                                                                                           
     A number of researchers have pointed out that business ethics play an important role in raising the competitiveness of universities, and therefore the study attempted to develop a suggested perspective for consolidation the business ethics to enhance the Competitiveness of the Egyptian universities.     
             The study used the descriptive approach, and tried to answer the following questions:
1- What is the conceptual framework of competitiveness in universities?
2-What are the main problems of Egyptian universities that prevent them from achieving competitiveness?
-What are the most important features of the concept of business ethics?3
4-How can business ethics be consolidation in Egyptian universities to enhance their competitiveness?
          At the end of the study, the researcher presented a suggested perspective for establishing the business ethics to enhance the competitiveness of the Egyptian universities., included the following: rules and legislations, accountability, motivation, awareness, performance evaluation, participation, improvement of the work environment and maximizing the values ​​of integrity and transparency , Training, and human resources management.