Developing the Marketing of University Services in light of the Blue Ocean Strategy (BOS) (A Field Study at Sohag University)

Egyptian Universities have realized the Importance of Marketing various University Programs and Services: Research, Training and advisory, with the aim of linking the University with Society and benefiting from the Expertise available to it in the advancement of local Community institutions. Self-Financing more than Government Funding
The Current Research Aims to Identify the Reality of Marketing University Services at Sohag University, and to present Recommendations and Procedural Proposals for the Development of Marketing University Services in light of the Blue Ocean Strategy (Bos) from the point of view of the University Faculty Members.
The Research relied on the descriptive approach to determine the development of University Services in the light of the Blue Ocean Strategy (BOS), and it also relied on the questionnaire as a tool to identify the reality of marketing University Services at Sohag University and how to develop them in light of the Blue Ocean Strategy in order to provide recommendations and procedural proposals necessary for their development from the point of view of members of the board. University teaching.
The Research Confirmed the Agreement of the University Faculty Members with a very high Degree that Sohag University can use the Blue Ocean Strategy to achieve Excellence and Competitiveness among Universities in Providing University Services in the local Market through the Recommendations and Proposals Presented by the Research.